UAL are an awarding body that offer a broad range of creative vocational fields, including art & design, fashion, creative media (such as games development), music and performing arts productions. The body boast high retention and achievement rates due to the flexibility and industry relevance of the courses that they provide. As quoted by UAL, the awarding body “design and award creative qualifications that empower and inspire educators to help students reach their potential” (UAL, 2018).